It was downloaded 693 million times in 2019 and 850 million times in 2020. This added 80 million users, mostly in the US, which TikTok then imported to its own platform.įrom there, TikTok snowballed into the most popular app in 20. While many Chinese apps have failed to succeed outside of China, most notably Tencent’s WeChat, TikTok managed to push itself into the overseas market through the acquisition of Musical.ly in November 2017 for $1 billion.
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